Social Media Marketing Executive

About the Role

We are looking for a creative and data-driven Social Media Marketing Executive to manage our online presence across various platforms. The ideal candidate should have hands-on experience in creating engaging content, running paid ad campaigns, and driving measurable growth through social media strategies.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
• Create engaging and visually appealing content (posts, reels, stories, videos, etc.) aligned with brand voice and marketing goals
• Plan and execute paid advertising campaigns on Meta, LinkedIn, and other platforms
• Monitor campaign performance, track KPIs, and generate regular reports on ROI and engagement metrics
• Stay updated on social media trends, tools, and best practices to ensure brand competitiveness
• Engage with the audience by responding to comments, messages, and feedback in a timely and professional manner
• Collaborate with the design, content, and marketing teams to ensure cohesive brand communication
• Manage influencer collaborations, social media contests, and community-building activities

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, or related field
• 1–3 years of experience in social media marketing or digital marketing roles
• Strong understanding of various social media platforms and their advertising tools
• Proficiency in content creation tools like Canva, Meta Business Suite, and scheduling platforms (Buffer, Hootsuite, etc.)
• Basic knowledge of Google Analytics, Meta Ads Manager, and LinkedIn Ads
• Excellent communication, copywriting, and creative thinking skills
• Ability to analyze data and generate insights to optimize performance